Data Protection Statement

Each chapter was preceded by a short introductory text. In it we briefly summarize the content of the chapter. If you would like to have a quick overview of all data processing, we recommend that you read the introductory texts. If you want to know the details, you can click on "read more" under the relevant introductory text. You will be shown the full content of the chapter.

Wherever possible, we have renounced references in the text. This way, you will receive the complete information in any chapter you are in. This means that if you read the data processing statement from beginning to end, there will be repeated steps. We could not avoid all the references in the text. For example, we have grouped all country-specific data processing into one chapter and refer to that chapter when there are country-specific data processing operations.

What offers and services are covered by this data protection declaration? The type and manner of data processing carried out by Tony Wild are similar for most of our offers. Therefore, this data protection declaration applies to all services we offer our customers in Europe. This applies regardless of the platform on which we offer the service: website, apps, at the point of sale, by telephone, at events or via social networks. For the sake of simplicity, we use the term "services" in these "normal cases".

However, there are also services for which we process your data in another way or for other purposes. This may depend on the type of service or country requirements. When we refer to these cases (i.e. "exceptions from the normal case") we refer to "service specific" or "country specific".

1. What data is Tony Wild processing?

Tony Wild offers several services that you can use in different ways. Depending on whether you contact us online, over the phone, in person or otherwise, different data from different sources comes into play. Much of the data we process is communicated to us by you while you use our services, for example when you contact us and register with us indicating your name, email address or address. However, we also receive technical data on devices and access, which is automatically collected during interaction with our services. These may relate to the type of device you are using. We collect additional data on the basis of analyses we carry out (e.g. in the context of market research or customer evaluation). We may also receive third-party data about you, such as business information services or payment services agencies.

2. For what purpose does Tony Wild use my data?

Tony Wild processes your data in accordance with all applicable data protection laws. In doing so, we naturally comply with the principles of data protection law for the processing of personal data. Therefore, as a matter of principle, we will only process your data for the purposes explained in this data protection declaration and stated at the time of collection. These are primarily the purchase process and the provision, customization and development as well as the security of our service. In addition, we use your data within the framework of the strict German and EU data protection laws, but also for other purposes, such as product development, scientific research (particularly in the areas of automatic learning, artificial intelligence and deep learning) and market research for the optimisation of business processes, setting up of our services according to the needs of our customers, as well as individual advertising.

3. Personalised services

The development and provision of customized features and services for us is a top priority. Regardless of the location, time or type of device used, we offer you an individual shopping experience and an offer tailored to your individual interests. The processing of your data for the personalisation of our services at Tony Wild is an integral part of the services.

4. Information about websites and apps

In addition to the device and access data, which are formed during each use of these services, the type of data processed and the purpose of the processing especially In addition, we use the data generated during the use of our services to find out how our online services are used. We use this information, among other things, in the context of personalisation of shopping, to improve our services as well as for personalised advertising.

5. Newsletter

We offer you various newsletter services. You will receive information about the topics covered in the individual newsletters and other notices when registering for the newsletter service. In addition, there are also service specific newsletters, which are an integral part of a specific service. For example, you will only receive the "Tony Wild Newsletter" if you are a member of Tony Wild. When using our newsletter, we also collect device data 

6. Product recommendations via email and push service

In connection with our services we present you with information and offers from Tony Wild based on your interests. You will receive such individual product proposals even if you have not subscribed to a newsletter. For the selection of individual product proposals we use, in accordance with the applicable legal provisions, mainly your previous purchase data and your interest data from which we derive profile and interest data based on the interests and preferences communicated to us.

7. Vouchers

We use the data provided in the context of an order for Tony Wild vouchers for the verification and processing of the order as well as for the shipment and redemption of the voucher. This also includes the recording and processing of data relating to the use of the voucher, in particular for the purpose of fraud prevention.

8. How does Tony Wild use my data for advertising?

We and our advertising partners use your data for individual advertising, which is shown to you on Tony Wild services and on the websites and apps of other providers. For this purpose we and our advertising partners use the common internet technologies on the market. In this way, we can advertise more precisely and present you only with advertisements and offers that are relevant to you as far as possible. This allows us to better respond to our users' needs for personalisation and discovery of new products, as well as to interest them in our services in the long term through a personal shopping experience.

9. To whom will my data be passed on?

Tony Wild only forwards data if this is permitted under EU data protection law. We work particularly closely with some service companies, such as in the customer service sector. In principle, these companies are only allowed to process your data under special conditions and on our behalf. Insofar as we use these companies as commissioned processing companies, the service companies will only be granted access to your data for the scope and period necessary for the provision of the respective service. 

10. What data protection rights do I have?

You have the following legal data protection rights under the respective legal conditions: right of information (Article 15 DSGVO), right of deletion (Article 17 DSGVO), right to correction (Article 16 DSGVO), right of restriction of dissemination (Article 18 DSGVO), right of transferability of data (Article 20 DSGVO), right of appeal to a public data protection authority (Article 77 DSGVO), right of revocation of consent (Article 7, paragraph 3 DSGVO) as well as the right to object to certain data dissemination measures (Article 21 DSGVO). The contact details for your enquiries can be found under "Contact persons".

11. When will my data be deleted?

We store your personal data as long as it is necessary for the purposes of this data protection declaration, in particular for the fulfilment of our legal and contractual obligations. If necessary, we will also store your personal data for other purposes, if and as long as the law allows us to store it further for certain purposes, including to defend against legal claims.

12. How does Tony Wild protect my data?

We transmit your personal data securely via encryption. This also applies to your order and customer login. For this purpose, we use the SSL (Secure Socket Layer) encryption system. In addition, we protect our websites and other systems by means of technical measures against the loss, destruction, access, tampering with or dissemination of your data by unauthorised persons.

13. Amendments to this data processing declaration and contact persons

During the development of our websites and apps and the implementation of new technologies to improve our services for you, changes to these data protection notices may be necessary. We therefore recommend that you read this data protection statement from time to time.

14. Country-specific information

Our data processing may differ from country to country.